Succeeding as a Digital Entrepreneur:
Utilizing The Great Founder Paradigm
The Standard Model Says Entrepreneurs Must
But There is a Better Way
Grind through countless hours on a business plan and facing endless rejections from investors is the golden ticket to entrepreneurial success.
But here's the twist: even if you manage to charm your way to a Series A and get that coveted term-sheet, the playbook used by traditional investors often means handing over the reins.
Suddenly, your baby isn't just yours anymore. Instead of steering the ship, you might just find yourself aboard someone else's voyage.
Once you lost a majority of the stock, you become just another employee working for a boss.
Achieve your dreams by becoming a Digital Entrepreneur. This approach has three major pillars.
- An assumption that you can do all the functions of a business on the Internet by using AI and SAAS services to reduce or eliminate your need of investor capital.
- Develop The Expertise and Mindset of a Great Founder. What sets legendary founders apart from being just a manager..
- Find Your Opportunity. Most business ideas are not opportunities. Develop the expertise to:recognize, screen and convert ideas into an opportunity.
Students are expected to use AI in courses.
Why? It's high on the must have list of both employers and investors.
Track 1: The Great Founder —
Plant The Seeds of Greatness
Here's the thing: true entrepreneurship goes beyond mere management. Yes, it's crucial, but it's not enough.
For an entrepreneur, the real Job One is to cultivate the expertise, skills, and virtues that ensure business success.
Job One is NOT to just be a manager as taught in the b-schools. Founders need to be truly exceptional — for great men and women grow great businesses.
Years of studying remarkable individuals have revealed a profound truth: they truly think differently than the majority.
It's not just coincidence or luck that sets them apart.
There's an underlying distinction in their actions and decision-making processes, a testament to a unique mindset that shapes their path to greatness.
“We can be Heroes.” — Heroes Lyrics by David Bowie and Brian Eno (1997)
“Some are born great, some achieve greatness, and some have greatness thrust upon them.” — Act II Scene 5 of Twelfth Night. William Shakespeare
True entrepreneurial success doesn't come from just "managing" a business.
While the world is full of competent managers, the annals of business greatness aren't filled with their names.
It's the visionaries, the risk-takers, and the relentless individuals who not only see the future but create it, that stand out.
These trailblazers don't just navigate the currents of commerce; they redirect them. Remember, just managing won't set you apart; reshaping the landscape will.
Track 2: Opportunity
Mapping Your Route To Explosive Growth
Many digital entrepreneurs sprint ahead, chasing an idea when they should be pursuing a true opportunity.
You wouldn't just sketch a random path and hope for the best; you'd meticulously plot out the most promising route on your map to succeed.
This journey isn't about whims or hasty decisions. It's about strategic maneuvers and tactical wisdom.
The Journey to Opportunity: A Continuous Quest, Not a Single Leap
Every great opportunity begins as an idea.
From there, it undergoes meticulous scrutiny—sifting the diamonds from the rough—through opportunity screening. A robust business model becomes the bedrock on which these potentials stand.
But even the most promising of opportunities demand a coherent strategy to transform vision into reality. While a hefty business plan might not be the key, a dynamic business strategy surely is. And to bring that strategy to life? Tactical execution is paramount.
"Opportunity does not knock, it presents itself when you beat down the door." — Kyle Chandler
"Opportunity is missed by most people because it is dressed in overalls and looks like work." — Thomas Edison
"A wise man will make more opportunities than he finds.” —
Francis Bacon, The Essays
The Digital Goldmine
In the crossroads of information technology, artificial intelligence, and the vast expanse of the Internet, lies a goldmine of opportunity for the entrepreneurial spirit.
Gone are the days when you needed millions flowing through your channels to see returns.
Now, with a potent mix of a compelling message, the perfect niche, and a dedicated fan base, even modest networks can strike digital gold.
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Curriculum Modules
The Great Founder Paradigm
One has to think like a GREAT FOUNDER. For by studying great individual founders, you too can become great.
1. The Great Founder Mindset
2. The Nature of the Hero
3. Crafting Your Vision: Harnessing Imagination and Foresight
4. Resilience and Rebounding From Adversity
5. The Search For The FATAL FLAW
6. Defining Your VIRTUES
Flexible Delivery of Content
These 15 modules are offered off-shelf as an online three or four-credit hour class. One popular title: Entrepreneurial Marketing. With a change of titles and descriptions, modules can be taught as a short course.
Lacking Instructors?
Legacee's Founder can teach this content and help with marketing.
Other Courses
Other online semester marketing classes such as Principles of Marketing, Social Marketing, and Digital Marketing.
Digital Opportunity Development
But one also has to understand the nature of OPPORTUNITY. How to recognize it, develop it and and convert it into an actionable ideas need to market it.
1. Recognition of Trends
2. Harnessing AI: A Blueprint for Business Breakthroughs
3. Mastering the Art of Opportunity Screening
4. Finding Your Ideal Market Niche
5. Developing A Sound and Robust Business Model
6. Creating a Stand-out Brand
7. Stand Out with Positioning & Differentiation
8. The Message — Creating Ads That Sell and Posts That Persuade
9. Optimize the Marketing Mix
10. To Raise Seed Capital
Great Founder Optional Short Courses
TOUGH AS NAILS Enhancing Persistence and Mental Toughness
6 Modules
"Never, never, never — give up." — Sir Winston Churchill
Ever felt knocked down by life's curveballs? It's not about avoiding challenges, but rising every time we fall.
This course breaks down the essential psychological foundations that support an individual in confronting adversity.
Through structured modules, students will explore techniques and strategies to strengthen their mental toughness, enabling them to persevere in challenging situations
Dive deep into the world of resilience, the very essence of success.
Learn the hidden psychological pillars to power through adversity and keep that fire burning, no matter the odds."
Craft Your Vision
1 Module
Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius
You can choose to be a bit player on the stage of work or a superstar. But to be a star, you will want to relearn how to use your imagination.
This module covers essential elements needed to stimulate foresight and construct a personal vision.
The first step is not easy for some. Why? It calls for you to project yourself into the future using your imagination.
A cynic might say, "If you somehow manage to get from K1 to K12 with your imagination intact, surely college will destroy it."
Pitch Perfect: Crafting Talks that Mesmerize
1 Module
Ever wondered why some speakers command the room from the moment they start talking?
It's no accident.
The curriculum begins with the importance of captivating an audience within the initial one to two minutes of speaking and having. strong conclusion.
It then delves into nonverbal communication cues, emphasizing the significance of voice characteristics.
The course also breaks down the components of a compelling speech or video body, including the integration of facts, statistics, stories, and anecdotes.
Learn to weave facts with stories, use powerful rhetorical techniques, and truly engage your listeners.
This isn't just another course.
This is your ticket to mastering the spotlight
Vice To Virtues: Getting Good To Be Great
6 Modules
“Few men have virtue to withstand the highest bidder.” — George Washington
Your strengths get you hired; your weaknesses get you fired. — Murray Johannsen
Dive deep into your character, unearthing those imperfections that hold you back.
This course provides a structured pathway to self-improvement, emphasizing the recognition of personal flaws and their potential impacts.
But it's not about dwelling on flaws; it's about transforming them.
Learn to cultivate the virtues that iconic leaders swear by.
By nurturing these virtues, individuals can navigate away from harmful habits and emotions, setting the stage for robust personal and professional growth.
It's your journey from good to exceptional.
Skill Mapping How to Define The Skills You'll Need for Future Success
6 Modules
Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius
"Imagine being the architect of your destiny, crafting a journey that's uniquely yours.
This course introduces a comprehensive six-step process tailored for individuals keen on aligning their current abilities with future professional aspirations.
By understanding and applying skill mapping, learners will effectively bridge their present competencies with the essential expertise for future endeavors.
Be the star, not the spectator.
It's time to plan, practice, and perfect your way to success."
Powerful Thoughts Improving Your Performance With Self-Talk
6 Modules
"Nurture your mind with great thoughts, for you will never go any higher than you think." -- Benjamin Disraeli, British Statesman
Unlock the true potential of your mind!
Self-talk, a critical yet often overlooked aspect of our psyche, significantly influences our results and performance.
Ever felt like you're your own worst enemy?
Dive deep into age-old techniques from psychology and Buddhism that have been game-changers for many.
By refining our mental conversation, learners can harness their mind's full potential, enabling better outcomes in various life spheres.
Elevate your self-talk, amplify your results, and watch as doors of opportunities swing wide open for you."
Short Courses on Opportunity Recognition and Conversion
Recognizing Opportunity: Identifying & Seizing Breakthrough Moments
4 Modules
Ever felt that pang of regret for missing out on a golden opportunity?
Turn that around! Dive into the art and science of spotting business opportunities even before they're obvious.
From reading market signals to leveraging the power of intuition, this course is your compass to navigate the entrepreneurial sea.
Participants will learn about market analysis, trend forecasting, consumer behavior insights, and intuitive decision-making
Become the founder who doesn't just wait for the right chance but creates them!"
Screening For Opportunity: Refining Ideas into Stellar Opportunities
4 Modules
Imagine a basket full of shiny stones, but only a few are real diamonds.
The entrepreneurial journey begins with countless ideas, but only a handful truly shine.
This course provides a comprehensive framework to help founders assess the viability, scalability, and potential of their entrepreneurial concepts.
Dive deep into the world of opportunity screening to learn how to filter, refine, and polish those diamond ideas.
Participants will gain the skills to discern which ideas are worth pursuing and which are best left on the drawing board
Clicks to Cash: Choosing a Business Model in the Digital Age
6 Modules
Today, there are so many that it's hard to decide which ones to take advantage of.
In a world where businesses are a click away from success or oblivion, understanding the right business model is like having the master key.
Dive into the digital realm with us, explore successful models that have transformed startups into tech titans, and craft your unique model.
This course delves into the myriad of business models tailored for internet-based businesses.
Participants will analyze case studies of successful online companies, understand monetization strategies, and explore factors crucial for digital success.
Digital and Influencer Marketing
COPYWRITING: Tailoring Your Words for Maximum Impact
6 Modules
Ever yawned through a page-long intro?
Copywriting extends beyond mere words on a page; it's about engaging readers and compelling action.
Ditch the snooze-worthy formats and dive into the high-impact world of copywriting!
Unleash the wordsmith within, craft messages that don't just sit pretty but also drive action.
From classic techniques to modern twists, let your words sell, inspire, and leave a mark!
Reel Results: Creating Brand and Capturing New Business
6 Modules
In today's digital landscape, video content is rapidly becoming the primary means of communication.
This course introduces the foundational techniques for effective video storytelling.
From the story arc to lighting, transform your brand with a video that’s unforgettable.
Learners will gain insights into crafting compelling narratives enhanced by visuals, resulting in brand promotion and business capture.
Ditch the yawn-worthy content and let your brand be the story everyone's talking about.
Linkedin Unleashed Harnessing the Platform's Potential for Business Growth
6 Modules
If you got the right stuff, you will be found.
Still using LinkedIn just for networking? Think bigger!
LinkedIn has evolved beyond a mere professional networking site.
It's a dynamic platform to market oneself, attracting job opportunities and business leads.
Transform your profile into a revenue-generating powerhouse.
Beyond just job hunting, this platform can elevate your brand, pulling in leads and driving revenues.
Dive in and uncover the secrets that make LinkedIn more than just another social media platform.
CROWDFUNDING: From Ideas to Seed Capital Without Giving Away Equity
6 Modules
Imagine a world where backers queue up, wallets in hand, vying to be the first to support your brilliant idea.
Crowdfunding has emerged as a revolutionary means of obtaining seed capital.
Instead of the traditional reliance on investors, entrepreneurs can now validate their concepts by pre-selling to potential customers.
This course dives deep into the intricacies of crowdfunding, highlighting its advantages such as retaining equity and proving market interest.
Dive into a universe where business plans take a backseat, and eager supporters become your most crucial asset.
Plus, you don't have to give away stock.
What's not to like?
Learning Programs
"WE always complain about the cost of education, but ignore the costs of ignorance ." — M. Johannsen
Online Full Classes
Up your expertise by learning twelve verbal comm. skills are divided into two six-week classes.
Customized Coaching
Coaching and mentoring is customized for organizations and personalized for individuals.
Customized OR Off-The-Shelf Training
On-line Training Programs with a special focus on practice for skill mastery.
Self-Paced Learning Online
You focus on learning at your own pace without weekly time pressure and assignments due each week.
Tired of Classroom Learning?
Want Something Customized to You?
Connect With Your Program Designer — Murray Johannsen
Murray follows an age old saying. One that goes, "The best way to learn something is to teach it," — having taught many different college courses in both business and psychology.
Murray Johannsen is also the Founder of Legacee and the Legacee Academy.
Besides his Academy teaching and tutoring, he serves as an executive coach to Founders and an adjunct professor.
He has a:
B.S. in Pharmacy from the University of Iowa
MBA from the University of Iowa; and
M. A. in Psychology from Harvard University.
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