Image by: Dave Braunschweig 

It was Viktor Frankl in his book “Man’s Search For Meaning” who spoke of the importance of having something that gives meaning to your life — a reason to keep going when times are bad. 

 If work is not meaningful, there's a void — one that makes you feel unfulfilled, no matter how much money you make. 

Here is one way to adding importance to what you do. But, of course, you should always have a Plan B. 

Image by: rozeek.pk 

Trust. The lubricant necessary for any business transaction. That’s essentially what a good brand is all about — creating trust and a positive first impression. 

Today, mass advertising channels have less impact. Now trust is being frequently enhanced through social channels and having a strong personal brand someone identifies with.  

In fact, digital marketing will grow at a robust pace of 11% a year, resulting in 120 billion dollars of ad spend, 46% of the total, according to Forester.