The Digital Marketing Curriculum 

Image by: Image by: Brian Solis and JESS3. Diagram depicting different types of social media

Digital Marketing Creates a More Prosperous Future so you can:

Perform More Meaningful Work

Image by: Dave Braunschweig

Image by: Dave Braunschweig 

It was Viktor Frankl in his book “Man’s Search For Meaning” who spoke of the importance of having something that gives meaning to your life — a reason to keep going when times are bad. 

 If work is not meaningful, there's a void — one that makes you feel unfulfilled, no matter how much money you make. 

Here is one way to adding importance to what you do. But, of course, you should always have a Plan B. 

Enhance a Personal or Corporate Brand

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Image by: 

Trust. The lubricant necessary for any business transaction. That’s essentially what a good brand is all about — creating trust and a positive first impression. 

Today, mass advertising channels have less impact. Now trust is being frequently enhanced through social channels and having a strong personal brand someone identifies with.  

In fact, digital marketing will grow at a robust pace of 11% a year, resulting in 120 billion dollars of ad spend, 46% of the total, according to Forester. 

Generate Significant Revenue

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An investor in stocks would never put all their money into just one. Likewise, having just one income stream is extremely risky. However, you can lower your risk by:  

  • Crowdfunding a product or service,
  • Getting paid for as a consultant or coach, speaker, or author
  • Finding brand sponsors as an influencer,
  • Generating residual income
  • Offering digital products
  • Doing gig work — find high-quality projects — work your side hustle
  • Getting new full or part-time employment  

Click to Access Course Descriptions 

Lay the Groundwork for a Strong MARKETING FOUNDATION

Principles of Marketing

Timeless Concepts For the Digital World

Full Class | 15 Modules

Discover MUST KNOW Marketing Concepts

Social Media Marketing

What You Must Know to Develop Sound Strategy and Tactics

Full Class | 15 Modules

Digital Marketing

Essential Expertise You Can't Do Without

Full Class | 15 modules

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Generate Powerful and Persuasive Messages with CONTENT MARKETING 

COPYWRITING: Creating Great Content For Multiple Channels

Full Class | 6 Modules

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Tell it with VIDEOS: Creating Brand and Capturing New Business

Full Class | 4 Modules

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Pitch Perfect: The Secrets To Constructing a Dynamite Presentation

Short Course | 1 Module

Enhance CONVERSION To Leads and Revenues

 LINKEDIN FOR BUSINESS: How To Grow Your Business

Full Cass | 6 Modules

Best Practices in CONVERSION: Using Ads and Landing Pages 

Full Class | 6 Modules

Running Cost-Effective EMAIL CAMPAIGNS

Full Class | 4 Modules

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Search Engine Optimization (SEO): How to Get FREE WEBSITE TRAFFIC

Full Class | 6 Modules

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Use What's Free: How to Use PUBLICITY to Access The Media

Full Class | 6 Modules

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 Develop Expertise Employers' Covet  

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  • Access: Hot Marketing Skills. Can you do these things? Can your employees?  
  • Why Digital Marketing is Crucial No Matter What Size of Your Business: 13 Reasons